Because You Care

About us

At the heart of Because You Care is me, Olivia—a young woman passionate about enhancing well-being for society and the planet.

My journey began when I sought to find more meaning in my daily work. I decided to leave my position as an insurance salesperson and embark on an entrepreneurial journey with a project that would have a positive impact on society.

I wanted to respond to a growing need in the UAE for solutions that care for the planet and, of course, the health of our loved ones, through a product we use daily: laundry detergent.

Today, I invest all my energy into raising awareness about the changes we can make in our daily lives to better protect our planet, particularly in the UAE.

 

with because you care, your requirement for a safe and natural washing detergent is finally met! care for the skin and respect of the environment! on top of it, you support a local and sustainability driven start-up. 

Key Benefits

Sustainability Award

“I am delighted to have won this award, which is the result of a lot of effort and time spent on providing an eco-conscious alternative in the market. It’s also encouraging for further product development.”

Olivia

Transparency

Marseille Soap

Made according to an authentic soap. It is a unique blend of olive oil (72%), water and caustic soda made with an authentic French know-how.

Bicarbonate

Bicarbonate comes from the evaporation of salted lacs. It is absolutely natural. It takes away the bad smell from your clothes.

Washing Soda

Washing Soda exists in natural form composed of salt and chalk. It is a strong natural grease remover. Ash Soda is used to eliminate the most stubborn stains.

Press

Because You Care: le savon de Marseille à Dubai

7 novembre 2024

Parole d’entrepreneur : La parole à… Olivia Bou Antoun

20 septembre 2022

Because You Care Wins Sustainability Middle East Lifestyle Product of the Year Award

11 mars 2023

Our eco-friendly washing powder is formulated with natural ingredients, making it gentle on the skin. Free from harsh chemicals and artificial fragrances, it’s suitable for even the most sensitive skin types. You can trust our detergent to clean effectively while being kind to your skin.

Our washing powder is completely toxic-free, ensuring a safe and healthy environment for your home. Made without harmful chemicals, it’s safe for both you and the planet. You can confidently use our detergent, knowing it won’t contribute to indoor pollution or harmful residues.

Our washing powder is completely plastic-free and comes in a sustainable cardboard container designed to reduce waste. Unlike plastic, which can take hundreds of years to decompose, our cardboard packaging breaks down in just a few months under the right conditions.

Our washing powder is proudly assembled in Dubai. By choosing our product, you are helping to boost the local economy, you support an SME and you reduce the carbon footprint associated with a long-distance shipping of a final product.