At the heart of Because You Care is me, Olivia—a young woman passionate about enhancing well-being for society and the planet.
My journey began when I sought to find more meaning in my daily work. I decided to leave my position as an insurance salesperson and embark on an entrepreneurial journey with a project that would have a positive impact on society.
I wanted to respond to a growing need in the UAE for solutions that care for the planet and, of course, the health of our loved ones, through a product we use daily: laundry detergent.
Today, I invest all my energy into raising awareness about the changes we can make in our daily lives to better protect our planet, particularly in the UAE.
with because you care, your requirement for a safe and natural washing detergent is finally met! care for the skin and respect of the environment! on top of it, you support a local and sustainability driven start-up.
Key Benefits
Sustainability Award
“I am delighted to have won this award, which is the result of a lot of effort and time spent on providing an eco-conscious alternative in the market. It’s also encouraging for further product development.”
Olivia
Transparency
Marseille Soap
Made according to an authentic soap. It is a unique blend of olive oil (72%), water and caustic soda made with an authentic French know-how.
Bicarbonate
Bicarbonate comes from the evaporation of salted lacs. It is absolutely natural. It takes away the bad smell from your clothes.
Washing Soda
Washing Soda exists in natural form composed of salt and chalk. It is a strong natural grease remover. Ash Soda is used to eliminate the most stubborn stains.
Press
Because You Care Wins Sustainability Middle East Lifestyle Product of the Year Award
11 mars 2023
Because You Care | Ecofriendly laundry powder detergent | Made in UAE41 Google reviewsLinda Reinvalde2024-11-28🩷 Because You Care washing powder is an amazing product - simplicity at its finest, made from only three eco friendly ingredients that are skin and environment safe, no nasty chemicals. The scent is subtle and makes you think of ‘clean, fresh laundry’. The product is effective on stains and leaves laundry soft without the need to add fabric conditioner. I love the zero plastic packaging too. A super home grown UAE product, highly recommend it! 🩷Audrey Fosseries2024-11-27This product is perfect, love it ! Very efficient with my dirty kids clothes and a zero waste packaging. I will no change ever :)Aisha2024-11-26Absolutely love this laundry powder! I have severe allergies and am prone to rashes, but ever since I started using this product, I haven't had any issues with my clothes irritating my skin. It has a lovely, subtle scent, and I find it super easy to use. Plus, it’s priced fairly and feels so much healthier than the typical store-bought detergents. I really appreciate that it's made with all-natural ingredients. This product is truly worth every penny!Joanna Akram2024-11-25Thank you BYC for your amazing products! Are clothes are super clean, no staining or bleaching and no artificial smell! We have also been using the lavender mist spray for ironing and my family loves the gentle and natural scent on our clothes. The powder cleans really well, PE kits, white school shirts, gym gear all super clean. Each pot lasts for ages too so it’s very economical and I feel great knowing that in a real way, I am protecting my family from chemicals and doing to contribute to the reduction of plastic waste.meriem el gharras2024-11-11The name of this brand is well chosen We all know about all the consequences of using chemicals to wash our clothes, finally a solution to keep our skin far from any hormones disruption Priceless really!Elodie Lancelot2024-10-24I have been using the Because You Care laundry detergent for a month and I love it ! I used to put a lot of detergent in my washing machine thinking that my clothe would be cleaner but when I started to use this eco-friendly detergent I realized that only one spoon of powder is more than enough. So whoever wants to take care of their health and save money needs to switch from conventional detergent to BYC detergent !Marie DESCROZAILLE2024-09-27💚Love It! A Must-Have for Laundry Lovers and Eco-friendly Caring People🌿 Been using this for almost two years I strongly recommend it: 👚The laundry detergent and Laundry Mist are stellar; 🔄Very convenient and simple to purchase with just one click on the sleek, easy-to-navigate “BecauseYouCare” website; 🚚complemented by fast and reliable home delivery every time. Moreover, the personalized support and follow-up are equally impressive. 🤝Sharing my feedback and experiences with Olivia Bou, who truly CARES 💌 about her customers, was a delight! I truly recommend these products to everyone looking to care for their clothes and their health!Sophie RENAUX2024-09-02I discovered and have been using Because You Care laundry detergent for over a year and I am delighted with it. The wash is perfect as is the powder, which is very useful for removing stubborn stains. I highly recommend Because you Care!Toni Anne Joy Gelle2024-08-26I have been using BYC powder for almost a year now . It's so effective and made from natural ingredients . Our clothes are clean , and it's environment friendly.Hallé Philippa2024-08-05Super lessive: efficace, sent bon, pas nocive pour l'environnement ni pour la peau!